Understanding UI UX design – what is it
UI is an abbreviation for English “User Interface”. Simply put, UI is about how a website, online store, mobile application, or any other resource looks like. Entering, for example, any website, the first thing you see is its UI design, as seclgroup.com team says.
UI design is focused on creating an aesthetically pleasing interface for the user so that when entering a site or application, the user does not “bleed from the eyes” from the terrible design.
UX is an acronym for “User eXperience”. UX design is responsible for the simplicity, clarity, and convenience of the interface. And for how quickly and easily you, as a user, can find the information you need on the site.
The main difference between UI design and UX design is that you see the UI as soon as you enter any site or mobile application. You can’t “see” UX, but you can “feel” it.
If your eyes start to twitch when you enter a site because you cannot find the information you need, then the UX on this site is bad. On the other hand, the UX is well designed. Those. UX is more about design and analytics. Creativity has no place here.
Accordingly, those professionals who work in the field of UX UI design are called UX UI designers. And it turns out that these specialists combine both a creative profession (UI) and an analytical one (UX). Any project starts with UX and only then beauty is added in the form of various UI elements. If you do the opposite, then there is a great risk of drawing a beautiful site, but terribly inconvenient to use.
If you put these two directions on the scales, then in its importance UX will always outweigh UI. But this does not mean at all that you can “score” on the appearance of interfaces and make them “fuck off”. The ability to combine UX with UI is what separates a professional designer from a beginner.
More about UX design
The term was first introduced by Apple representatives back in 1993. At that time, no one thought about the usability of products, simply because there was not much demand for them.
Apple, on the other hand, decided to tread a new path and show users that interfaces can also be convenient. This experience turned out to be so successful that later everyone began to pay due attention to UX design.
What does user-friendliness mean in interfaces? This is when the user can easily get from the starting point to the logical conclusion without any extra actions. For example, go to an online store and place an order in a couple of clicks.
A good UX design increases the conversion of a resource, while a bad one lowers it. If explained with everyday examples, then good UX is when on the TV remote control, the on/off button is the largest and differs in color. Or in a car, the brake pedal is always larger in relation to the gas pedal. This was also not achieved immediately, but through analysis and work with the target audience.
Responsibilities of a UX Designer
Let’s break down the main responsibilities of a UX designer:
- Niche and competitor analysis. At this stage, the UX designer analyzes the product niche and the closest competitors in order to highlight their strengths and weaknesses. Further, it conducts research on the target audience and finds out their main goals and desires in relation to the product.
- Structuring and design. Based on the analysis, the UX designer builds the structure of the future product using information architecture and designs user interactions with the interface.
- Prototyping. At this stage, the UX designer creates the first working prototype of the product. A prototype is a hypothesis that may change in the future.
- Testing, analysis, and improvements. After the release of the product, the UX designer analyzes the success or failure of their hypotheses. With the help of A / B tests, he identifies the most working options and makes adjustments to the product, if they are required.
As you can see, each next stage follows from the previous one. In simple terms, a UX designer builds a solid foundation for a future project.
More about UI design
UI is the appearance of the product. The main task of UI design is to turn a prototype into an attractive product that users will like. UI design includes working with composition and layout, working with color and typography, and working with hierarchy and contrast. The main principle of UI design is attention to detail because it is from them that the overall picture of the final design is formed.
Responsibilities of a UI Designer
The main responsibilities of a UI designer include:
- Work in graphic editors such as Figma or Adobe XD
- Ability to work with references
- Knowledge and understanding of the main guidelines (Material and HIG)
- Ability to choose the right design style for a specific project
- Drawing up a UI kit and subsequent preparation of a design for layout
In this article, we told you about UI UX design – what kind of direction it is and how it differs from ordinary web design. We hope the article was useful and exhaustive for you.