The term ‘b2b SEO’ is a shortened way of saying business-to-business search engine optimization. It refers to the strategies and tactics that businesses use to increase their organic visibility on search engines such as Google, Bing, or Yahoo!.
How B2B SEO differs from B2C SEO?
B2B SEO is not totally different from the B2C SEO. There are many more factors that need to be taken into consideration when it comes to B2B SEO, such as the target audience, their demographic and the industry.
B2B SEO is about getting your business in front of the right people at the right time. It’s about understanding who your target audience is and how you can reach them with your content.
In this article, we’ll discuss how to do B2B SEO to reach your target audience easily.
1.Find keywords that your target audiences are looking for
Keywords are the most important part of content marketing. They help you to find out what your target audiences are looking for and what they need.
The best way to find out what your target audience is looking for is by conducting keyword research. You can use tools like Google Keyword Planner or SEMrush to find out which keywords your target audience is already searching for.
You can also conduct an in-depth analysis of the content that you have already published on your website and see which keywords appear frequently in the content that you have published recently.
2.Plan your content according to the keywords
Have you ever thought about how long it takes you to write an article or blog post? The time usually ranges from 2 to 10 hours per article, depending on the length, topic and writing style. But what if those hours could be well utilised?
At first download the keyword details. Set up a spreadsheet and download the Keyword, Search Volume, KD, and CPC data from AHREF/ SEMrush to get a clean idea.
Let’s begin with understanding the other columns in this spreadsheet. First, let’s take a look at the Priority column volume. Filter the volume and keyword difficulty. Pickup same types of keywords that fulfil your volume and KD requirement and write the content accordingly.
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3.Outreach and link building
Link building is the process of obtaining natural links from relevant and authoritative websites. Outreach is a marketing strategy to reach out to influencers who can help you promote your brand. Many companies use this strategy to build links for their business and improve their rankings in search engines.
How to build Links?
Write Engaging Content that gets backlinks automatically
You can write about the below formatted posts to get links:
- “How to” posts
- Guides and Ebooks
- Interview contents
- Opinion Posts
- Case Studies
- Infographic Post
- True Stories
ii. Guest posting
Guest posting is a great strategy for SEO that can help you rank higher than your competitors. It allows you to get your content in front of more eyes and convert more visitors into leads. To get out of the most of guest posting, try to get local and niche relevant links for your business. For instance, if you are running a campaign for SEO in Brisbane then a relevant niche link from Brisbane location can works magically.
iii. Broken link building
Broken link building is a marketing tactic in which the creator of the website will build links to their website on other websites by convincing them to link to it. You just need to find out the broken links of their website and reach them out with a cold email requesting them to replace the broken link with the relevant content that is already published on your website.